Johnny 'Cupcakes' Earle

If you dream of inspiring cult-like brand loyalty—the kind that involves mile-long queues and even permanent tattoos—then Johnny “Cupcakes" Earle is for you.

Walk into Johnny's bakery themed, frosting scented T-shirt shop on Boston's historic Newbury Street where clothing is displayed in refrigerators and lunchbox orders are pulled out of a secret smoking oven!  A true Willy Wonka-esque experience.  While some people leave with T-shirts and others leave hangry and empty-handed, 100% of his customers leave with a memory and a story to share.

With global pop-ups, thousands of customers with his logo tattooed on themselves, people who camp out for his products, and high-profile collaborations with giants such as The Simpsons, Power Rangers, and Nickelodeon, Johnny was named “America’s #1 Young Entrepreneur” by Business Week, “Top Innovator in Retail” by The Boston Globe, and featured in INC magazine as the CEO of one of the world’s fastest growing independent businesses.

Since then, through his talks and creative consulting, Johnny has shared his strategies with clients that include Apple, L’Oreal, Disney, IBM, Audi, Harvard University, Wieden+Kennedy, Marriott, UKG, and P&G.  Also, a TEDx speaker, Johnny has been featured in media such as MTV, NPR, NBC, Forbes, WIRED, and as a case study in several branding and business books.