Johnny 'Cupcakes' Earle Speaker Showreel

Why have thousands of customers chosen to get the Johnny Cupcakes logo tattooed on themselves? And how does Johnny get people to queue up & camp out for products for days?

If you dream of inspiring cult-like brand loyalty — the kind that involves mile-long queues and even permanent tattoos — Johnny Cupcakes is for you.

The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny’s known for helping other people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.