Sarah Furness

After graduating from Cambridge University, Sarah fearlessly pursued her dream of becoming a combat helicopter pilot in the RAF.

As a distinguished Squadron Leader, she took charge of critical operational combat missions in Iraq and Afghanistan, where she was the first female helicopter pilot to fly and lead UK Special Forces missions in Iraq.

Whilst on this journey, Sarah made two profound revelations: that resilience and peak performance under pressure are not instinctive, yet humans possess an extraordinary capacity to thrive and excel under challenging circumstances when equipped with the right knowledge.

Now, she is passionately devoted to unlocking the secrets of outstanding resilience, performance, and courage "under fire," determined to empower others with this invaluable wisdom. Sarah has developed her own unique Healthy Automatic Behaviours in Threatening Scenarios (H.A.B.I.TS.) Formula – a way to train the mind to be a Jedi master under pressure and accomplish zen-like levels of self-belief and inner calm. Her techniques are backed up by science, proven in combat and immediately transferable into the workplace.

Sarah is a motivational speaker on a mission to help people feel as strong as they look.