Louise Alexandra Troen

Louise Troen is a seasoned marketer known for driving global brand growth and impactful campaigns for major companies like Bumble, Google, and Headspace, emphasising the power of storytelling, community, and innovation.

She is widely celebrated for driving impactful change within consumer-centric businesses with her impressive track record working with global brands such as Google, Bumble, Headspace, Converse, and Formula E. Louise played a pivotal role in bringing Bumble to an international audience and led groundbreaking campaigns at Headspace, including high-profile collaborations with Nike and Raheem Sterling and a successful launch in the Indian market.

Beginning her career in communications, Louise honed her expertise with culturally iconic brands like Converse and Uniqlo before moving to Los Angeles, where she worked with top-tier talent, including Paris Hilton. Her experience spans every channel in the marketing funnel, from talent management and PR to partnerships and content creation, giving her a unique perspective on building fame and driving growth for consumer brands.

Louise is a passionate advocate for the power of brand storytelling as the foundation of successful consumer brands. She emphasises the importance of community and content in marketing strategies. She has built and led teams globally, championing brands and marketing as vital tools for driving cultural change. Known for her growth mindset and proactive approach, Louise has quickly ascended to senior roles, consistently redefining marketing practices with her innovative, hands-on style.