Cate Trotter

Cate Trotter is the Founder and Head of Trends at Insider Trends, a leading London- based trendspotting consultancy.

Insider Trends helps brands such as Chanel, Marks & Spencer, Metro Group, Lego and EE innovate and create world-leading retail ecosystems. Its retail safaris give clients first-hand experience of the latest trends in action, and introduces them to the innovators who can solve their problems using the latest thinking and technology. Retail safaris are available in London, New York, Paris and Berlin.

Cate combines unique, powerful insights with solid data, presenting them in a no-nonsense way. She uses inspirational case studies to show how audiences can tap into these trends and get ahead. Cate’s presentations draw on her personal connections and interviews with retail innovators, as well as first-hand experience of the world’s best retail spaces. This enables her to develop fresh perspectives that challenge and enlighten audiences.

Cate’s experience of setting up two successful businesses in her twenties has led to her being named a Future 100 and Startup 100 entrepreneur. Her entrepreneurial background also means she is able to talk from experience in her presentations, rather than an ivory tower.

She has presented to brands such as Unilever, Chanel, Absolut Vodka, Marks and Spencer, Philips, B&Q, DeLonghi and Lego. Her audience of senior team members range from Chief Executives, Managing Directors, General Managers and Presidents of global companies.

Cate a very experienced speaker, regularly making keynote presentations to audiences of up to 1,200 people. She has delivered retail sessions everywhere from Mexico City to Tokyo.

Cate has been named one of the world’s top retail influencers for the past 5 years. She’s been quoted numerous times in Forbes magazine and is a RetailWire BrainTrust expert. LinkedIn named her one of the top 15 most listened to professionals in the UK.