Vice Chairman of Ogilvy, Rory Sutherland In Conversation With MD, Nick Gold

In this episode of 'In Conversation With', Vice Chairman of globally renowned advertising and brand content agency Ogilvy spoke with our MD, Nick Gold, about behavioural science!  

Rory works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the often small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about 'bought, owned and earned' media: we also look for 'invented media' and 'discovered media': seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act.