Justin Basini

The UK Private Business Awards CEO of the Year 2018, and co-founder of ClearScore, Justin Basini is a serial entrepreneur, dedicating his career to both corporate venturing and fintech, data-based startups, he knows the recipe for success. Justin has scaled ClearScore from a Powerpoint chart just over 4 years ago to a market leading business in UK, South Africa and India with over 250 staff and over 8m users.

Justin’s keynote speaking both illuminates, entertains and engages audiences in the topics discussed, challenging them to grow and think. Justin was the CEO of the Year 2018 at the UK Private Business Awards and Scale-Up Entrepreneur of the Year 2018 at the Great British Entrepreneur Awards.

After taking a first in Biochemistry and Molecular Genetics Justin decided he didn’t want to be a scientist but go to a rural area in KwaZulu-Natal and work with Zulu teachers and kids.

Re-entry back into the rat-race was a learning experience as Justin joined Procter & Gamble and started selling brands of shampoo and skin cream. This led to a successful stint working for the world’s largest advertising group WPP.

Dot.com boom brought entrepreneurship and the crash brought the need for a safe haven. Deutsche Bank and Capital One were those havens as Justin pretended to be a banker.

In 2010 Justin’s first book, “Why Should Anyone Buy from You?” was published by the FT-Prentice Hall and is widely regarded as the best book on building trusted brands and businesses. Justin also founded i-ALLOW the world’s first data personal brokerage which he sold in Q1 2013. The Wall Street Journal called i-ALLOW, “a breakthrough in putting the consumer at the heart of their data and its value.”

ClearScore launched in the Summer of 2015 and has now disrupted the UK, South Africa, India and Australia. With over 12 million users our team of 300 are obsessed with thinking then doing.

Justin lives and works in Vauxhall in London with his partner the journalist and author Elizabeth Day. Justin travels frequently building ClearScore around the world and speaking to groups around the world. He has three children and a cat.

Justin uses his varied experiences of building high growth businesses, together with stories from science, psychology, history, sociology, economics, marketing, strategy and sustainability to bring alive solutions to the mounting pressures on businesses, brands and the people behind them.