Nick Fry

The former CEO and co-owner of Mercedes F1, and its current Commercial Advisor, Nick Fry is an established  keynote speaker  with a humorous, anecdotal style.

He fuels his business audiences with strategies for winning and maintaining high-performance to gear them up for competition at a world-level.

Having worked in the fast-paced world of motorsport since 2002, Nick's rare insights into Formula One fuse with his commercial management experience to demonstrate how decision-makers can maximise ROI through strategic planning and execution of programmes - from  innovative marketing  to  change management .

Nick was responsible for leading the Mercedes team to its first F1 victory and subsequent World Championships.

To achieve this, Nick re-structured the team, transitioning them through ownership by British American Tobacco, Honda and a management buyout, and eventually selling them to Mercedes and the Abu Dhabi sovereign wealth fund in 2010.

Since then, he has secured the services of Lewis Hamilton in lieu of Michael Schumacher to partner Nico Rosberg in the team’s pursuit of the 2013 World Championship.

Previously, Nick has worked for Ford Motor Company in the UK, Detroit and Germany. This was followed by a period as MD of Aston Martin, during which he modernised the bespoke British car manufacturer to the brand that is now synonymous with quality and high performance, before joining Prodrive in 2001 to lead their expansion into engineering services and winning World Rally and Sports Car Championships.

In 2010, he was appointed a UK Business Ambassador by the UK Government, and he promotes UK business expertise in Performance Engineering.

His speaking topics include:

- How F1 teams drive improvements in performance through data

- Strategic leadership; maximising ROI

- Innovation in brand marketing and technology

- Environmental technologies and sustainability

- Corporate compliance, change management; diversity and risk