Ken Segall

Ken Segall, the design and creativity guru who named the i-Mac and initiated the i-frenzy, is a highly respected  keynote speaker  and author of many highly-acclaimed business books including a New York Times Best Seller.

With a CV encompassing iconic brands IBM, BMW, Intel and Dell, Ken’s close working relationship with Steve Jobs first at NeXT and then at Apple, was a natural progression. Leading the team that created Apple’s renowned Think different campaign, Ken embraced Jobs’ ‘simplicity’ principle which saved Apple from near-extinction in 1997 to become the most valuable company on Earth in 2011.

As Apple’s Creative Director, Ken re-launched the brand in the 1990s, and his keynote speech, The Power of Simple, illustrated Jobs’ vision and how it continues to impact the way Apple organises, communicates, innovates and advertises.

Witty, clear and succinct, Ken is unrivalled as a keynote speaker, who reveals the drivers of Apple’s success, and recounts his life at Apple, working with Steve Jobs.

He also adapts his speech to focus more on advertising, and utilises the face that Apple is one of those rare companies whose adverts become as famous as their products. Ken offers an inside look at how some of the more iconic ads came to fruition — from internal debates with Steve Jobs to the production of the ads.

Ken also appears frequently on international TV shows and commentates in the world’s media on Apple’s business and creativity.

Able to share interesting insights into what it is really like working for one of the world’s most influential companies, business lessons and how to keep things simple, Ken is a powerful keynote speaker.