Jonathan MacDonald

Jonathan MacDonald has created and executed commercial and digital strategies for companies globally. A highly rated speaker, Jonathan challenges thinking and provides new perspectives and avenues of thought, particularly on the topics of disruptive innovation, future trends and how to use change to fuel outstanding business and personal success.

Jonathan MacDonald is one of the world's most in-demand and internationally renowned strategic change-makers. From being involved in the earliest days of cryptographic tech in the 90's that later became the Web3/Blockchain world decades later, he most recently founded the Sovereign Ethical Lifestyle Filter (SELF) which is a personal, private and adaptive AI, delivering your web, your way. Jonathan is also the host of Ethics TV, discussing ethics in a digital world.

Jonathan is an award-winning, bestselling author and keynote speaker on the topics of change, digital transformation, mindset. He was featured in "The 10 Most Dynamic Entrepreneurs To Watch In 2024" and awarded "The Most Impactful Leader Pioneering Ethical Technology."

With a background in retail, entertainment and strategy, Jonathan has been creating and advising businesses for over three decades. He was the youngest ever Chairman of the British Music Industries Association. Later, as Commercial Director for Ministry of Sound, Jonathan turned an analogue company into a digital powerhouse, helping to expand the global franchise around the world. He also launched the first-ever Sky TV station specifically for musicians.

He has advised well-known, blue-chip companies including Google, Microsoft, Apple, P&G, Unilever, Nestle, Lego, Heineken, Sony and IKEA, and is trusted by senior executives around the world to convert his insights on perpetual change into profitable business strategies and personal success. As a thought-leader, he contributes to numerous publications including Forbes, Google’s Think Insights, and The British Airways Business Life magazine.

Jonathan’s book “Powered By Change“, became a Sunday Times Bestseller and won the 2019 Business Book Awards. Jonathan also founded The Academy of Advanced Thought, a training system for the brain that focuses on developing your thought muscle to enable it to be in the best condition it can be.

Jonathan recently received a diploma from the National Research University High School of Economics in Neuroeconomics, an emerging interdisciplinary field looking at how economic decision-making actually happens inside the brain and how it determines a course of action.

In 2019, Jonathan took the bronze medal in the Sports Jiu-Jitsu World Championships, after winning the British Sports Jiu-Jitsu Heavyweight Championship in 2018. He has been a blackbelt martial artist for many years, specialising in full-contact kickboxing.