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John Straw

John Straw is a leading speaker on disruptive innovation and technology, who talks brilliantly about the 5 pillars of disruptive innovation. He led the digital transformation of Thomas Cook and is a digital veteran with 33 years in IT and marketing and 4 technology startups to his name.

“It's thanks to your presentation that our participants really understood the level of change and disruption going on in the world"
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A leading speaker on disruptive innovation and disruptive technology, John Straw talks brilliantly about the 5 pillars of disruptive innovation - AI, Internet of Things, 3D printing, augmented reality and advanced robotics – in a style which is easy to understand and awe-inspiring.

John is a digital veteran with 33 years in IT and marketing and 4 technology startups to his name. In the past 22 years, his achievements can summarised as an experienced digital entrepreneur with 4 consecutive exits and 3 institutional fund raises.

He is a FTSE100 Non-Executive Director, who possesses a deep understanding of technology disruptors and associated economics. He is a frequent public speaker and prolific author of iDisrupted book and blog. He also led the digital transformation of Thomas Cook and is an early stage investor in fintech and martech businesses.

His current roles include senior advisor to Mckinsey and Co, IBM Watson IoT and his own portfolio of investments. In 2017, he became a NED for FTSE100, Provident Financial plc. He is a blogger on disruptive technology and a contributor to The Economist on AI.


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John Straw is a leading expert on disruptive innovation and technology, including the future of artificial intelligence and robots. A digital veteran with over 33 years in IT and Marketing with 4 technology start-ups to his name, he talks about the new Business 5.0 Model, artificial intelligence and disruptive technology within the business sectors. John recently came to visit us in the office, thoroughly enjoying his presentation and being somewhat shocked about the incredible advancements within the industry, naturally we had a few more questions which he was kind enough to answer!  
John is a digital marketing entrepreneur who specialises in startups. He is also an adept and inspirational keynote speaker. Here we see John being interviewed on Bloomberg on the issue of cyber security.  
Watch as John Straw talked us through the importance of removing fear, understanding ingenuity personal behaviours and the one big question every business should ask themselves to deliver transformational change across their organisation.  
John Straw is an online entrepreneur who has spent the last 16 years starting up or working with digital media companies. He was the Vice President of European Operations at Interse, a company that was later bought by Microsoft for $160 million. John has since created two consumer facing websites and founded one of Europe's first ever SEO agencies. He is a highly intelligent internet entrepreneur and an inspirational keynote speaker.