James Poulter

James Poulter is a highly regarded digital marketing expert and leader in AI innovation, currently serving as the Head of AI & Innovation at House 337. As the founder and former CEO of Vixen Labs, one of the UK's leading voice technology companies, James has established himself as a thought leader in Conversational AI and the future of work. Vixen Labs, which was acquired by House 337 in 2023, specialises in voice-first technology and has played a key role in helping businesses leverage conversational interfaces to enhance their marketing and business strategies.

James is recognised for his expertise in the ethical deployment of AI technologies, including ChatGPT and GPT-4, helping companies navigate the rapidly evolving landscape of AI. His extensive career includes his time as Head of LEGO Group’s Emerging Platforms & Partnerships team, where he developed global digital engagement initiatives, such as LEGO Life, the world’s first safe social network for children, which grew to over 2 million active users. He also led LEGO’s partnership with GIPHY, resulting in over 1 billion GIF views in its first year.

Before joining LEGO, James held leadership roles at top marketing and public relations agencies, including Edelman and Ogilvy, where he spearheaded digital, social, and mobile campaigns for global clients like Diageo, Unilever, Bose, PayPal, and Adobe. His innovative thinking and passion for emerging technologies have earned him recognition as a leading voice in digital transformation and marketing innovation.

Outside of his corporate roles, James advises several charities, start-ups, and entrepreneurs, and is an active advisor to the Church of England’s digital board. His work continues to shape the future of AI, voice technology, and digital engagement, as he inspires businesses to adapt to the challenges of modern technology while promoting ethical and responsible use of AI.