Izzy Wheels

Ailbhe and Izzy Keane are the sister duo behind Izzy Wheels, transforming wheelchairs into works of art through stylish, designer spoke covers that champion self-expression and individuality. Forbes 30 Under 30 honourees and recent recipients of the Accenture Leaders of Tomorrow Award, they've grown their college project into a global brand selling across 60 countries, collaborating with over 100 world-renowned artists and major names including Disney, Universal Studios, and Barbie. Their sessions empower audiences to build purpose-driven brands, embrace creative problem-solving, and challenge perceptions around inclusion, leaving organisations energised with fresh perspectives on innovation, entrepreneurship, and the commercial power of authenticity.

When Ailbhe Keane transformed her final year art college project into a viral sensation with 16 million views in a single week, she and her sister Izzy set in motion what would become a global movement in disability fashion. The Dublin-based sisters founded Izzy Wheels in 2016 after recognising a gap in the market for wheelchair users seeking to express their individuality. Born with spina bifida and paralysed from the waist down, Izzy regards her wheelchair as a symbol of freedom, yet growing up, she found nothing available to reflect her vibrant personality. Ailbhe's solution was to design colourful, artistic wheel covers that transformed a medical device into a fashion statement, adopting the motto 'If you can't stand up, stand out'. What began as a personal project has evolved into an award-winning enterprise that now sells across 60 countries and continues to challenge perceptions around disability and self-expression.

The sisters' entrepreneurial success has earned them recognition on the Forbes 30 Under 30 list, the EU Prize for Women Innovators, and most recently, the Accenture Leaders of Tomorrow Award in 2026. Their business model centres on collaboration, partnering with over 100 world-renowned artists and major brands including Disney, Hello Kitty, Universal Studios, and Barbie to create limited-edition wheel cover collections. This approach has positioned Izzy Wheels at the intersection of art, fashion, and social innovation, attracting media attention from Vogue, Cosmopolitan, Good Morning America, CBS News, and The Oprah Magazine. The brand has accumulated over 20 national awards and been featured in a BBC documentary, yet the sisters remain focused on their core mission: providing wheelchair users worldwide with an outlet for expression and individuality. Their work normalises disability in fashion and retail spaces whilst tapping into an often-overlooked market with significant commercial potential.

Ailbhe and Izzy help organisations understand how purpose-driven innovation creates both social impact and business value. Their presentations explore building authentic brands, creative problem-solving, and the power of inclusive design thinking. Audiences gain practical insights into leveraging social media for viral growth, developing meaningful collaborations, and identifying untapped market opportunities. The sisters' natural warmth and infectious energy make complex entrepreneurial concepts accessible, whilst their lived experience adds credibility to conversations around diversity, equality, and social inclusion. Whether addressing topics from e-commerce strategy to personal motivation, Ailbhe and Izzy leave audiences with actionable frameworks for turning passion into sustainable business success, proving that when innovation meets unshakeable purpose, the results benefit everyone.