Chidera Eggerue (The Slumflower)

Referred to by Elle magazine as a 'millennial mastermind’, Chidera Eggerue, also known as 'The Slumflower', is an award-winning blogger and author with a fast-growing audience of over 100,000 across her social media accounts. She is also Creative Director of Innclusive - a travel property company without racial bias.

The Slumflower is a name inspired by Street Etiquette's 'Slumflower' project, centred around the idea of a rose growing from concrete.

Growing up in Peckham, South-East London, Chidera shares so many similarities with this concept of beautifully growing, glowing and flourishing in an environment that mainly appears to promote the opposite, especially being a predominantly black neighbourhood which is currently undergoing heavy gentrification.

After her recent appearance on ITV’s This Morning, Chidera has managed to drive a new conversation regarding the way we view women’s bodies.

Scooping up Cosmopolitan’s ‘Highly Commended Disruptor/Changemaker of the Year 2018 Award’ and being placed on the #DAZED100 list have been some of Chidera’s recent achievements which have come from constantly sparking up conversations to do with body positivity - especially through the internet-breaking movement she created called #SAGGYBOOBSMATTER!

Her recent BBC Newsbeat documentary on hair loss in young people has reshaped the way we view hair loss and she’s on a trailblazing path to encouraging us all to be more comfy in our flaws.

With her fresh and unique style, Chidera focuses on equality, inclusivity and self-love.