Colin Maclachlan On The Power of Storytelling In the Virtual World

After joining SAS at 22, Colin Maclachlan was involved in some of the higher profile and daring missions of the recent period. After leaving the SAS and becoming the star of Channel Four's reality TV drama SAS: Who Dares Wins, Colin shared how the power of captivating storytelling can help you deliver a powerful message.

Colin gave powerful insights on how to get from preparation to audience engagement, how to tailor messages to suit the audience and the cycle of learning that inspired us all.

Colin also discussed the lessons he's learned from the SAS ethos of 'the continued and unrelenting pursuit of excellence' and how it's helped him stay fearless in the face of failure.