Caroline McHugh

The founder and CEO of IDOLOGY, Caroline McHugh pioneered a movement dedicated to helping individuals and organisations be fully deployed, original versions of themselves; not pale imitations of each other.

Keynote speaker , teacher, coach and author of Never Not a Lovely Moon, Caroline delivers keynotes and masterclasses at dozens of Fortune 500 companies, on the ‘art of being yourself’, engaging authenticity in leadership and in life, reputation management and women at work.

In a world that’s ever more competitive and precarious, her message has brought a whole new meaning to ROI – a Return on Individuality.

IDOLOGY is Caroline’s word for putting yourself to work, and it has gone from being a fanciful idea, to a bit of alapel-grabber, to qualification criteria for anyone determined to perform to their potential.

For more than two decades, Caroline has been inspiring industry leaders, politicians, global economists, and internationally renowned artists, all with the intention of helping them discharge their talents more fully.

She and her small team have swept through major organisations, from Mastercard to MTV, proving that when personal engagement rises, productivity and profits do too. Putting yourself to work is not just good for you; it’s good for business, because it’s the only place in your life you have no competition.

With piercing wisdom, warmth and wit, Caroline is considered one of the real sages of our time.