Timothy Armoo

Timothy Armoo is a trailblazer in influencer marketing and brand building, renowned for founding Fanbytes and speaking globally on engaging Gen Z, evolving media landscapes, and cultivating dynamic, multi-generational workforces.

Timothy Armoo is a leading figure in the influencer marketing and brand building sector. At just twenty-one, he established Fanbytes, a company that has partnered with major brands like Nike, Samsung, Deliveroo, and the UK Government to engage Gen Z audiences through influencer marketing. In 2022, after growing the company for five and a half years, Timo sold Fanbytes to the global marketing giant Brainlabs in a deal worth eight figures. This marked his second successful business exit, his first being the sale of EntrepreneurXpress, a business media publication he sold to Horizon at the age of seventeen.

Timo has been recognised extensively for his pioneering work, earning several prestigious accolades, including Huffington Post’s Entrepreneur of the Year and The Drum’s Social Media Person of the Year. He was also featured on the Forbes 30 Under 30 list in 2021 and named by the Evening Standard as one of London’s most influential media figures.

An experienced speaker, Timo has addressed global audiences at institutions such as Goldman Sachs, YouTube, Barclays, PwC, and Nespresso. He has shared platforms with notable media leaders, including Sheryl Sandberg of Facebook and Reed Hastings of Netflix.

As one of the few prominent Black leaders in the marketing and tech industries, Timo is a venerated thought leader on topics such as engaging Gen Z audiences, navigating the evolving media landscape, and fostering a resilient, multi-generational workforce. His keynote addresses cover vital themes for modern businesses:

1. Engaging Gen Z: Timo explores effective strategies for connecting with Gen Z, utilising their distinct worldview and digital fluency to amplify brand engagement across various sectors.

2. Building a Future-Ready Workforce: He provides insights on cultivating a workplace culture that spans multiple generations, ensuring that diverse age groups contribute to and thrive in a cohesive business environment.

3. The Evolution of Media: Discussing the transformative impact of influencer marketing and social media, Timo outlines how to harness these tools effectively while mitigating common challenges.

4. Fostering an Entrepreneurial Culture: He shares lessons on nurturing intrapreneurial and entrepreneurial talents within organisations to spur innovation, growth, and sustained success.