Peter Hinssen

Peter Hinssen is a self-described “pathological optimist,” passionately believing that businesses can and should create a brighter and bolder future. As a bestselling author of five business books, Peter has shared his insights on how companies can rethink, adapt, and thrive. His latest book, "The Phoenix and The Unicorn" (2020), delves into how organisations can reinvent themselves just like the mythical Phoenix. "The Day After Tomorrow" (2017) champions long-term thinking in times of radical change, while "The Network Always Wins" explains why companies must evolve into networks to keep pace with the outside world. "The New Normal" explores how businesses should navigate the digital era, and his first book, "Business/IT Fusion", offers practical advice on bridging the business-IT divide.

With a career spanning over 15 years in technology start-ups, Peter has built and sold multiple ventures to companies such as Alcatel-Lucent, Belgacom, and Delaware Consulting. His company, Porthus, was even listed on the stock exchange before being acquired by Descartes. Today, Peter leads nexxworks, a company dedicated to inspiring and connecting organisations so they can succeed in an ever-evolving environment he calls the “Never Normal”.

Peter is a world-renowned keynote speaker on topics like technological evolution, innovation strategy, and adaptive leadership. Known for his engaging style and unique combination of depth, clarity, and humour, he has worked with leading global brands such as Google, Apple, Amazon, and Microsoft. He also shares his expertise as a lecturer at prestigious business schools like London Business School and MIT Sloan School of Management.

As a trusted board advisor, Peter provides strategic guidance on innovation and technology to companies like Belfius, Mediahuis, and Ergon Capital. His extensive experience, both as an entrepreneur and thought leader, enables him to offer fresh perspectives that drive growth and transformation in organisations worldwide.