Damian Hughes

Damian Hughes is a celebrated author known for his bestselling business books which blend his hands-on experience in sports, organisational development, and change psychology. He aims to cultivate high-performing cultures within organisations and teams. His literary works include notable titles such as "Liquid Thinking", "Liquid Leadership", and  "The Five STEPS to a Winning Mindset", alongside "How to Think Like Sir Alex Ferguson" and "How to Change Absolutely Anything". His recent successes, "High Performance: Lessons from the Best on Becoming Your Best" and "How to Change Your Life", have both topped the Sunday Times bestseller list, with his writings available in twelve languages.

Damian was a finalist for the William Hill Sports Book of the Year award in 2007 with *Peerless*, a biography of the legendary boxer Sugar Ray Robinson. He also co-wrote well-received biographies of Thomas Hearns and Marvellous Marvin Hagler, the latter becoming the UK’s best-selling sports biography in 2013.

In 2010, Damian was named Visiting Professor of Organisational Behaviour and Change at Manchester Metropolitan University. He is also the co-host of The High Performance Podcast, which delves into the psychology of sustained high performance with over 250 million downloads. His podcast features interviews with top-tier performers from various fields.

Beyond his literary and academic pursuits, Damian is actively involved in sports coaching, having worked with England Rugby League, England Roses, and Scotland Rugby Union, amongst other prestigious teams. He is also the founder of The School Coat Charity, which provides essential clothing to children in need, supporting young people living in poverty across the UK.