Emma Grede

Emma Gredeth is the visionary CEO and Co-Founder of Good American. She has not only pioneered the first fully inclusive fashion brand, celebrating the myriad dimensions of female power, but has also played an integral role in shaping iconic lines spanning denim, ready-to-wear, swim, shoes, and activewear since the brand's historic launch in October 2016 alongside Khloé Kardashian. Simultaneously, she co-founded SKIMS, a forward-thinking brand revolutionising underwear, loungewear, and shapewear, and Safely, a plant-powered cleaning brand delivering chemical-free products.

With a rich background in fashion show production, Emma's entrepreneurial journey includes founding and leading ITB Worldwide, a prominent talent management and entertainment marketing agency. Breaking barriers, she made history as the first black woman investor on ABC's Shark Tank and is set to join the upcoming season of the BBC's Dragons' Den in 2024. Beyond her roles on screen, Emma's commitment to inclusivity, diversity, and sustainability is evident in her activism and investments, where she identifies and supports ground-breaking entrepreneurs.

Forbes' recognition as one of "America’s Richest Self-Made Women" and "America’s Richest Self-Made Women Under 40" underscores Emma's impactful contributions. As Chairwoman of the Fifteen Percent Pledge and a board member of Baby2Baby, Emma actively champions socially responsible decisions and advocates for inclusive representation across industries. Her immersive leadership style and dedication to fostering real change resonate in the culture of her teams and businesses.

Originally from London and now residing in Los Angeles with her husband, Swedish entrepreneur Jens Grede, Emma Grede's journey exemplifies a commitment to elevating women, fostering diversity, and making meaningful contributions to the world.